Rewind Collection

Client — Sportsgirl

To celebrate the newest Sportsgirl collection the ‘Logo Edit,’ we brought back a heritage of nostalgia. The packaging was designed to mimic the form of a cassette tape, bringing customers back to the ’90s era. The boxes were sent out to influencers, sharing a selection of 90s-inspired clothing inside. A QR code, with a curated playlist full of iconic 90’s – 00’s music was included on the design of the A5 cards, throwing backtracks to get them into the Rewind mood.